White coats sparkle without bleaching when shampooed with this extraordinary formula that has been developed for white and other light colored coats. Super White controls matting, tangling, and fly-away hair. With neutral pH, it is rich and foamy but able to rinse out easily, leaving the hair smooth, manageable, shiny, and fresh clean smell. Shake well before use if any pearlescent brightener found at the bottom of the liquid. This concentrated product can be diluted with 4x of warm water before use.