Special formulated Econo-Groom provides professional groomers with a dilutable shampoo of superior quality, optimum performance, and economy. One Gallon dilutes to make 16 gallons of super rich, foamy, mild shampoo that is not sticky or gooey. The coconut oil base formula cleans thoroughly while it brightens and conditions the coat. Deodorizes, non-irritates and neutral pH. Contains Lanolin to condition the coat and prevent dryness of the skin. Rinses out in seconds with clean fresh fragrance.